What We Do
TINHORN CONSULTING, LLC is a full-service integrated marketing and consulting firm working to solve the bewilderment of connecting with Indigenous communities by hosting safe, authentic, and lively spaces for training, marketing, and connecting in ways that honor you and our communities.
“TINHORN developed our brand identity (i.e., logo, letter head and business cards), our website, and helped with web maintenance. We were very impressed with their level of professional guidance and the work being completed in record time–approximately one month. As a Native political organization, it is important to work with professional Native led businesses that understand our tribal ways and conduct their work with an Indigenous lens. TIN HORN listened to our recommendations and successfully incorporated our feedback into the final products. They were passionate about our needs and shared in our vision to promote our tribal communities and people.”
“This is to give my highest recommendation for April Tinhorn as an inspiring, engaging speaker; and as a role model, especially for Native young people…As a panelist, April … shared her story in a way that inspired them [Native American youth] to think about their future selves, and of the goals they hoped to achieve…What’s more, having attended her webinars, I can attest she is an excellent speaker for a wide range of audiences. April Tinhorn will be an asset to the program of any conference, or other type of forum dedicated to inspiring excellence.”
Who We Are
April Tinhorn
Owner/Founder, Hualapai/Navajo/Chinese
April is the “Chief Connector” and CEO of Tinhorn Consulting, LLC, a marketing company. April (Hualapai/Navajo/Chinese) is passionate about disrupting patterns that no longer serve us, including perceptions and stereotypes about Native American’s. Growing up April’s curiosity about, “how the “Oregon Trail” works’, led her to earn a Bachelor of Science at Arizona State University (ASU) and a Master of Science in Computer Science at Johns Hopkins University. For over 11 years, April has continued to help the helpers in her role as the owner of Tinhorn Consulting, LLC, most notably during the pandemic by giving virtual trainings on digital storytelling and creating online outreach efforts. April was selected to present on Digital Economies in Indian Country at the Global Women’s Trade Summit in Ulaanbaatar, Mongolia. In 2018, April was recognized as the ASU Native American Alumni of the Year and was a Native American “40 Under 40” awardee. April’s most impactful times are spent in a mentor-protege relationship with her ten-year old daughter, Zoey Bear.
Wayne Parkhurst
Web Developer, Navajo/Onieda
Wayne Parkhurst is a Web Developer with 20-years’ experience in web development. He currently works as a Senior Software Engineer for Zelle, the online instant payment service. He also managed over 80 websites for Arizona State University’s 90,000 enrolled students for 15 years. Wayne served as web developer for notable scientific research communities including the Society for Molecular Biology and Evolution (SMBE) and the American Genetic Associate (AGA).
A member of the Navajo Nation, he encourages multicultural understanding and works primarily with indigenous technologists. Wayne strives to guide his teams toward Digital Mastery, which is to excel at both digital and leadership capabilities by using technology to drive higher levels of profit, productivity, and performance.
Carmelita Chief
Copy Editor, Navajo
Carmenlita Chief, MPH, is a citizen of the Navajo Nation from Kayenta, Arizona, and is trained as a tribal public health researcher and communications specialist who has a decade of experience working extensively with Southwest tribal nations. Throughout her career, Carmenlita has served tribal communities in several areas including environmental quality protection, government communications, public health research, and print journalism. Carmenlita recently earned her Master of Public Health degree with an emphasis in health behavior and health promotion from the University of Arizona’s Mel and Enid Zuckerman College of Public.
Mike Rebel
Graphic Designer
Mike is a freelance graphic artist with 25 years of experience channeling creative design that will promote your business and tell your story visually. With a bachelor’s degree in graphic communication from Edinboro University of Pennsylvania, Mike has experience working with firms from Pittsburgh to the Phoenix valley. Mike is subcontracted by TINHORN and specializes in Adobe Creative Suite (i.e., Photoshop, Illustrator, and InDesign).
Lisa Wathogoma
Consultant, Hopi/Yavapai-Apache
Lisa has experience in administrative support and small grants with a demonstrated history of working in the non-profit and healthcare industry. Lisa has served as Administrative Assistant to the CEO of a large non-profit healthcare facility and as assistant to the Grants Development Director as the Small Grants Specialist for 8 years.
Lisa is the Host, Producer and Editor for The Indigenous Woman Podcast that recently ignited in November 2020. The podcast came from Lisa’s experience in hosting Native Talk Arizona, a community online streamed radio show with Native Health and Radio Phoenix.
Lisa is currently consulting with TINHORN for administrative duties, social media and communications
What We Do
Web Development, Design, and Care
Web development services include strategic planning, web development and overall design, content organization, and graphic design. We also help care for your website by performing content management, search engine optimization, and graphic design. We excel at organizing your vision while ensuring your identity remains authentically you.
Social Media Strategy and Management
Our social media suite of services includes training on social media applications (Facebook, Twitter, LinkedIn, YouTube, and blogging), creation of social media campaigns, and social community management. We also create social media policies for your organization, perform strategic planning surrounding social media campaigns and help maintain social media content schedules.
Training and Facilitation
In our training and facilitation services, we love to ask the questions that will spark solutions. Our training services can include a variety of topics such as a “how-to” session on using technology tools, strategic planning, management skills and team building. We believe in empowering others and work to tailor our training to meet your business or organizational needs. Trainings can be intimate one-on-one sessions for an hour or scale up to 20 participants for a few days.
Marketing Collateral Development
We’ll explore your marketing needs and design collateral such as newsletters, postcards, mailers, and brochures to convey the right message. Our focus is to find new channels and think outside the box when it comes to creating content.
Digital Storytelling
We’ve taken telling your story to a new level by using video and photos. We help our clients develop their digital content and promote it to be seen either through television, their website or social media. We help explore new areas to engage with communities in a positive light.
Tribal Liaison Services
Our tribal liaison services concentrate on building and maintaining relationships with tribal community decision makers and influencers. Tinhorn Consulting develops direct and indirect outreach and engagement activities.
Blog
Part II: Moving the Solution Needle Together
In a poll recently conducted by Tinhorn Consulting, Arizona tribal entities weighed in and identified the top issues they faced (in order): 1. Infrastructure; 2. workforce development and education (tied); 4. culture; 5. healthcare; 6. youth; and 7. elders. By...
Part I: What key issues are Arizona Tribal communities facing in 2023?
We, as Native people, often deal with systemic problems that can seem overwhelming. Problems can often seem like a broken record, stuck in one place and unable to move forward. How can we, as Native people, move that needle? That is the question I asked myself at the...
Why Do Native Women Earn 1/3 Less Than White Males?
It all began with an unplanned visit to the Smithsonian “Girlhood (It’s Complicated)” exhibit which commemorates women suffrage and how girls changed history in the five areas of education, work, health, news and politics, and fashion. Each milestone display spoke of...
Stay connected with TINHORN
Who is the Chief Connector, April D. Tinhorn?
Igniting Indigenous connections…
Imaginative in spirit…
Inspiring in thought…
April Tinhorn is an established connector to-and-within Indian Country. Whether you’re looking to get the word out about your business or seeking a meaningful collaborative partnership, she can help you navigate and get to the right contact.
Seeking opportunities to collaborate in Indian Country? Email info@tinhorn-consulting.com, call 602.430.2282, or schedule a consultation below.